INTRODUCTION:

More and more businesses are deciding to heavily pursue online marketing efforts for their needs. Especially when you consider that digital advertising will soon top TV advertising revenue over the next few years, something we touched on in our last blog. If you fit this description and are looking to build your online presence for your business, there are a couple questions to ask yourself; will I do this myself, or have a digital marketing agency manage this project?

Here are a few reasons why digital marketing agencies can work for your business;

1. Time – Keep your staff engaged in your business efforts, and let an online advertising agency take this burden off you and your team’s shoulders. Your staff has plenty to do as is, and keeping them focused on your own sales, products, and services should prove advantageous in your business’ success.
   
   
2. Quantifiable Results – The digital marketing team you hire will be able to more quickly and efficiently identify performance, or lack thereof, and adjust your campaign to achieve desired results. This also includes utilizing programs and reporting, features that are much more difficult to replicate marketing your own business.
   
   
3. Expertise & Experience – Let the experts, and their experience in your industry, keep you up to speed with the ever-evolving world of online marketing. Online marketing is still very much in its infancy, especially when compared to that of other forms of media; TV, print, and radio. Leaning on a digital agency will also allow you to become aware of new and emerging products before your competitors.
   
   
4. Save Money – For the same, or even less, cost to hire one individual for your business, you can employ a digital agency with a full team of trained professionals.
   
   
5. Point of View – Using an online marketing agency will allow someone from outside your company to take a look at your business with an unbiased opinion, allowing them to provide valuable feedback from a customer’s point of view.
   
   
6. Scalable – Want to increase you online footprint? Use the digital agency to expand your online presence, without increasing the size of your own team. Have a new marketing effort you want to undertake? Utilize your online agency to get this implemented using their "know how".

When your business is ready to move forward with your digital marketing remember to ask yourself; do I want to this myself, or would I like to save time and money to have a team of professional online marketers does this on my behalf?