You’ve spent thousands making the “perfect” website, but is it converting website users into customers? The most beautiful business website in the world can still be considered meaningless if it does not convert website traffic into online customers. Sad but true.
Now you may be thinking, “do I have a conversion friendly website?”, “am I losing business on a daily, weekly, or monthly basis because of my website?”, or
"how's my website performance?". Not to fret, below we will cover 7 key takeaways of what you can do to make an optimized site for web conversions.
7 Ways to Make Your Website Convert Users into Customers:
- Mobile Friendly –
- I’ll keep this point short and sweet, as we spoke about in length in a previous blog. This is a huge component in website design these days, and can keep your website from being seen over a competitor. If your website cannot be seen, you will simply be unable to convert website users into revenue for your business.
- Content –
- Content is king these days. As Search Engines (such as; Google, Yahoo and Bing) evolve, so too does their ability to know exactly what your site is about. Or isn’t about, if your content is lacking depth of the products and services you offer. Gone are the days of “keyword stuffing,” just ask Google, where companies would literally stuff as many word/phrases into their site that pertained to their business.
- Having professionally written content with keyword focus, but not keyword stuffing, is the happy median your website will need to find in order to be determined as relevant to the “Googles” of the world.
- Call Number –
- As simple as this may sound, there’s still entirely too many websites that do not have Click-to-Call enabled for their website users. Digital marketing phone calls account for 6 of the top 10 ways people are contacting businesses these days. Digital marketing efforts account for an outstanding 91% of business phone calls according to 2015 study by Invoca. Surprising results for those who’ve yet to capitalize on the power of digital marketing with their business. These results leave traditional media in the dust; Radio (3%), TV (3%) and Newspaper (2%), and why it’s one of the most important features your website can have.
- Conversion Paths & Calls to Action –
- Make sure your website has a clear objective that is beneficial to your business’ goals. Put this information above the fold, or sprinkle throughout your site, so that users can complete the desired action easily. Also, “Buy”, “Register”, or “Subscribe” all give the users a path forward of what action you would like them to complete on your website. Furthermore, using phrases such as; “Limited Time Only” or “Before October 31st” help to create a sense of urgency to turn websites users into customers.
- Make sure your website has a clear objective that is beneficial to your business’ goals. Put this information above the fold, or sprinkle throughout your site, so that users can complete the desired action easily. Also, “Buy”, “Register”, or “Subscribe” all give the users a path forward of what action you would like them to complete on your website. Furthermore, using phrases such as; “Limited Time Only” or “Before October 31st” help to create a sense of urgency to turn websites users into customers.
- Creative –
- Keeping your website simple, clean, crisp and easy to use is the name of the game. If a user can’t find what they need, and quickly, expect them to hit the back button and exit your website immediately.
- Development –
- Much like the Creative aspect of your site, make sure that the site architecture (design, menus, functionality) are seamless for users to navigate through your site and choose your business over competitors. Another key factor is site speed, making sure your site loads quickly can be the difference in making a sale or losing a customer. Test all of these items yourself, so that you know exactly what your website’s user-experience is like, and can make modifications when needed.
- Why Should They Pick You?
- Many times websites leave out a very important ingredient: What do they get out of choosing you? Offering a special discount, for someone that acts now, is one of the best ways to get website conversions. Putting yourself in the customers’ shoes is a great way to tell if your offer is valuable enough. For example, pretend your website is foreign to you; would you choose to do business with yourself, if you knew nothing more than what was presented on the website?
In conclusion, please note that there are many more website conversion optimization tactics out there, but adhering to these top website conversion best practices will put your website in good position to close new customers. If you want specific information on how your website ranks regarding conversions, please check out our free website assessment link below.
