Since our, Main Street Digital’s, inception we have closely worked with veterinarian offices. Veterinarian digital marketing has been a mainstay in our everyday activities. We have had a lot of success, and found that the below tips can help any veterinarian marketing endeavors.

Many of these marketing tips can apply to any type of business, not just veterinarians.  

1. Offer a Free Pet Exam for first time visitors. Let’s face it, everyone loves FREE, but don’t let the word “free” make you think that you will not get anything in return. Offering a free visit to new clients allows you to gain potential customers, all while the prospective clients become comfortable with your service.

1. Referral programs are another great way to get spread the word about your veterinarian office. This allows current customers to use their family, friends, work peers, and social media network to spread the word of your veterinarian services. Word of mouth referrals and recommendations, both online or offline, are still one of the strongest promoters of business.
2. Encourage customers, especially the happy ones, to write a review of your business. Ask clients to go to your Facebook, Yelp, or Google pages to take a few minutes to write a review. 70% of customers trust online reviews as much as personal recommendations. (Source: Local Consumer Review Survey 2012)
3. Optimize your website. There’s many ways to do this, and one is to test its mobile-friendliness. Google now rewards sites for being mobile-friendly, so it's of the utmost importance for veterinarian websites to be mobily optimized. Allowing your website to rank above those competitors’ websites that may not being mobile optimized. Another way to make sure it’s set to convert leads as easily as possible. Such as; phone number clearly located throughout site, contact us page has form, your physical address with supporting map clearly listed and easy to find.
4. Another way to optimize your website, as many business owners know, is Search Engine Optimization (SEO). Consider this an extension of point #3 above, and just as important. SEO takes into account how well a search engine, such as Google, can “read” your website and decipher exactly who you are and what you are about. Being found for relevant terms to your business is key to driving traffic to your website.
5. Piggybacking off of SEO is SEM (Search Engine Marketing or commonly called PPC – pay per click). Much like SEO, SEM drives relevant traffic to your website. SEM generally drives traffic to users who are further along in the buying cycle, and much closer to making their purchase than many traditional forms of media such as; TV, print and radio.

5 & 6: Think of SEM as the “sprint” and SEO (point #5 above) as the “marathon.” Both work to drive leads to your website, but SEO can at times take months to start showing ROI. SEM has more instant gratification, as you can pay your way to relevancy on the first page of Google. While SEO may take months to achieve a desired Google ranking, but once your veterinarian website is ranking well it will allow you to start achieving much better cost per conversion than other forms of marketing and advertising efforts.

With all that said, there’s still an endless amount of options when choosing what to focus your veterinarian marketing efforts. I was able to narrow in on 6 key products or programs your office can focus on to get more four–legged friends in your door. Choosing any or all of these advertising efforts for your veterinarian clinic can prove to be fruitful for your company. 

Want to find out more for regarding your marketing efforts, or have veterinarian website questions? Your veterinary website design is one of the best places to start. Making sure it's optimized to not only be found, but also capable of converting leads. Click the link below and check out what we’ve done for our own clients, and get a free evaluation of your business’ website.